Being Dragged into the Internet Age

S e-mailed a link to this article to me and it's unbelievably apropos to our situation right now.  We're currently considering setting up a website, using social media, etc to expand our search for our second child. As a private person, it freaks me out to no end to put so much personal information about ourselves on the interwebs, but this is the way adoption matches are happening.

We'll be putting ourselves out to the universe as a family looking for another child, using marketing techniques to try to find a match.  We're in the beginning stages of development, and I've never put together a website before, so, any tips and tricks?